For all the ways we sweat, a premise of mass customized products ultimately lead to products featuring self-adapting "smart moleculeŽ" technology.
When the rigueur of daily life is viewed as part of the maximum performance of self, personal care products are transformed into equipment for living, or a new form of body extension.
Active products designed for all the ways you play. Each product plays upon the idea that physiological action triggers the release of active ingredients and/or works with both the product and your body resulting in a desired effect/benefit.
Role: Global Creative Director, VP of New Ideas, Coty Inc.
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