The Book
Cover Art Courtesy of Karim Rashid


The Work
Portfolio


The Person
Biography





Astor is a very popular cosmetics brand in several key European markets – such as Germany, The Netherlands and Spain.   In a co-branding – versus just an endorsement effort – the brand transitions to Astor by Heidi Klum.  This strategy plans to bring Astor to the international stage.  Previously, Heidi represented a glamorous but married woman – a practical woman, focused on family and daily obligations.  With these two new commercials, the tag line for the brand has  changed to “Live Your Beauty” – signifying a more empowered evolution.    The motif is bright, optimistic, empowered and refreshingly modern.  Agency:  Brune Advertsing, Paris


Play it BigMascara ­ English
     

Lift Me Up Foundation­ English
 

Lift Me Up Foundation­ German

 

Brand New Heidi Klum for Astor

As Astor Cosmetics continues to grow across Europe, I worked with Brune Advertising in Paris as co-creative director/copy as we leveraged the international popularity of renowned celebrity model Heidi Klum to promote the brand ­ concentrating heavily in German-speaking markets. The ads and commercials were produced in both German and in an English version using sub-titles.

 


Boom Mascara ­ German
 

Boom Mascara ­ English
     

Soft Sensation Lipstick German
 

Soft Sensation Lipstick English
     

False Lash Mascara German
 

False Lash Mascara English
     

Transferproof Liptint & Balm German
 

Transferproof Liptint & Balm English