The Book
Cover Art Courtesy of Karim Rashid

The Portfolio

The Person

When Avon sought to leverage the soft appeal of acclaimed actress, Reese Witherspoon, LBLM chose to draw upon Reese’s southern roots, resulting in “ In Bloom” the first fragrance from Reese Witherspoon. In Bloom will join Avon ’s existing line of designer fragrances such as Ungaro and Christian LaCroix.

Role: Co-Creative Director

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