February 14, 2014

Is the Media The Media The Very Sad Message – Sochi Olympics

Filed under: Life Is Media — admin @ 1:39 pm

Make no mistake, the Olympic games are more about media value than international competition. The could not and would not happen without the support of brands – not at the level of coverage they enjoy today.  Were he alive today, one need only ask the infamous Adolf Hitler, who manipulated the 1936 games to promote not only his personal agenda but brands whether or not the Olympic Games were experiential marketing of the highest calibre.  He might not recognize the term – but he would intuitive know what you meant. Interestingly, Coca Cola, among others sponsored the 1936 Olympic Games, propaganda tour de force that it was as it has again with these very sad games.  Coke was not alone; perhaps in the role of “agency”, collaborators such as the renowned Leni Riefenstahl and Richard Strauss helped raise the entertainment/propaganda quotient of the 1936 games.  Have media agencies and corporate sponsorship played less a role this year as did Leni and Richard in 1936?    And, if so, will they suffer the same fallout.  Leni Riefenstahl, despite her enormous talent was really never heard from again.   The question raised is whether media has an obligation to morality. Or, have the supporters of what on occasions such as these have become tributes to tyranny immune for the “media is the message” implications of their support.  . Are NBC and the brands supporting the Olympics aiding and abetting the enemy? I don’t know. Perhaps you do?