The Book
Cover Art Courtesy of Karim Rashid


The Portfolio



The Person
Biography





Be your own Champion reinvents the notion of Champion, broadening the concept beyond the context of sports or athletic competition

Inspired by the increasing popularity of Yoga, this print advertisement addressed the need to create stylish active wear for plus sized women. Going against the industry stereotype of depicting waifs, the emphasis is on the the total woman - touching upon the fusion of conviction, a balanced life and practical style.

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