The Book
Cover Art Courtesy of Karim Rashid

The Portfolio

The Person

Cool Water by Davidoff, a market leader for almost twenty years, has also always emphasized physicality. In an attempt to introduce an element of sensual introspection, I created the Deep concept and name.

Originating as a male brand, Davidoff Cool Water evolved into a successful franchise – geared towards both men and women – as depicted in this commercial, representing the elemental elegance of the brand.

Role: Global Creative Director, Vice President New Ideas, Coty Inc.

Print Ads:

Television / Cinema:

Davidoff Cool