Pro Bono advertising for DKMS Americas demonstrates the strength to be found in humility. In a sublime gesture of love, DMC, of RunDMC fame demonstrates masculinity through tenderness and generosity.
Role: Volunteer Creative Director
Holiday Drive Public Service Announcement Commercial
After leaving Coty, I remained involved in DKMS. This, modest budget
commercial commemorated the designation of Coty as an official supporter of
the charitable organization. It was produced in conjunction with a holiday
donor drive. I functioned as creative director and copywriter.