Prior to leaving Coty Inc., I identified an artist, Gwen Stefani, whose
cultural fusion exemplified one of today's leading trends. Long known for
her iconic juxtoposition of "pop princess" attitude, urban sensibility with
an overly of Harajuko spice, Coty completed it's licensing agreement with
Gwen to create a fragrance collection, Harajuko Lovers, that is known more
for the originality of its concept and bottles than the actual scent.