As the first mass market aromatherapy line to reach the broad market, the Healing Garden must constantly reinvent itself.
Pushing ever forward, this series of concept advertisements based on the theory of “natural selection” continued to evolve the relevance of the brand well into the future.
In addition, the notion of ZZZ Therapy expanded aromatherapy/aromachology into the realm of dreams. And, finally, the science of hydroponics resulted in products reflecting the purest essence of something known as “waterborn” botanicals.
Role: Global Creative Director, Vice President of New Ideas, Coty Inc.
Television / Cinema:
The Healing Garden Waters.mov