The following centennial celebration video was created to commemorate the 100 year anniversary of Coty.
Role: Global Creative Director, Coty Inc.
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001Coty - A concept fragrance benefiting Parsons, The New School for Design. See Portfolio
for Case Study.
NASA Space Agreement
to learn more about Nadeau negotiated and executed an official
Space Act Agreement with NASA for the production of personal care products
in outer space.
Corporate, Business to Business advertising repositioning Coty Inc.
Since Coty in its present form is still rather young, despite its
century-old heritage, an ad was developed targeting the American trade that
would quickly explain the company¹s diverse and prestigious portfolio. The
line "surprising beauty" accompanied the ad to embody the company¹s
reinvigorated mission a new company for a new century prepared to evolve
as its category and the consumer evolves.
The attached corporate video/fashion editorial/style guide was created for the President of Cluett and Company who recounts the history of one of America¹s oldest apparel brands. The brand has been dormant but is now recently re-launched as an exclusive new brand in Dillards Department Stores.
Izod is the proud sponsor of one of America’s premier entertainment facilities. To underscore the values of the brand and to announce that the center would be featuring live entertainment as well as sporting events, I worked with the Izod internal team to help reposition the brand, resulting in the tag line: “Live It Live” which has become a permanent element in the venue’s branding and signage.
Countless legendary moments in sports and entertainment history have taken place in the IZOD Center. The Devils have won three Stanley Cups and the Nets advanced to the NBA Finals two years in a row. The IZOD Center has been graced by some of the greatest stars in modern music. It boasts a state-of-the-art acoustical structure designed to provide audiences with excellent sound and an optimum view no matter where they're seated.
Genetic denim, created from the highest quality Japanese cotton, are arguable some of the most comfortable, form-flattering jeans in the world. To emphasize the tactile quality that differentiates the brand, we created a fashion week experience designed to indelibly etch both the quality and the emotion of the brand.