Cosmeceutical Glamour. Ripar, the brand originated in Italy by a family of Plastic Surgeons was developed as a labor of love to address the needs of burn victims and others suffering from disfiguring facial maladies and pigmentation issues. Until now, men and women facing these challenges could only dream of appearing normal – which, for many, was a miracle in and of itself. However, raising the bar, Ripar now allows these men and women to dream larger. This campaign, shot by Marco Marezza, emphasizes the transition to beautiful – minus retouching – culminating in a shot that is unapologetically glamorous. The unique formula is unlike any other. It is light and does not conceal the women or man behind the make-up. I developed the idea and introduced the tag line: "Revealing Beauty" - a motto that reflects Ripar's values and philosophy.