The Book
Cover Art Courtesy of Karim Rashid

The Portfolio

The Person

Following in the footsteps of legendary Stetson men, Matthew McConaughey was chosen to convey the contemporary incarnation of today¹s consumer. He is depicted both in an ad for the classic brand as well as for Stetson Black, the other side of one of America¹s class men¹s colognes.


Television / Cinema:

In a modern taken on a classic western theme, we chose to depict the more sensous side of Stetson. Relying on an architypal "What man has never dreamed of being a cowboy?" idea, the following commercial was the result. Taking the evolution further was a new launch under the brand name of Untamed by Stetson.

Role: Global Creative Director, Coty Inc.

Television / Cinema: