The Book
Cover Art Courtesy of Karim Rashid

The Portfolio

The Person
Sure Deodorant Title Image

Nothing adds vitality to a legacy brand like humor. In this television commercial storyboard, the play on the word "sure" is put in a trial context resulting in a proven "whose on first" rest that is both memorable and youthful - designed for a new generation of existing and potential users of this iconic deodorant brand.

Sure Storyboard Page Display