The Book
Cover Art Courtesy of Karim Rashid


The Work
Portfolio


The Person
Biography





Cover Art Courtesy of Karim Rashid

 


 

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A Brand-New Approach to Brand-Building.
For Consumers. For Companies. For Life.


Living Brands is based on a passion for understanding consumers' lives and their existing needs versus creating artificially manufactured desires. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection to consumers. Packed with interviews from today's finest creative and cultural minds, he reveals six simple secrets inspired by Five Top Global Trend Agencies - coming together for the very first time.

Learn about:

  • Culture Casting, a new model of consumer segmentation
  • Consumer as Creator, an architectural model for brand creation
  • The Focus Group Hoax, the difference between what consumers say and what they really mean


Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities-and the only true way to ethically build stellar brands that will stand the test of time.

Living Brands: Collaboration + Innovation = Customer Satisfaction
By: Raymond A. Nadeau
Publisher: McGraw-Hill


Media Contact:
Kenya Henderson, Tel# 212-904-3346,
Email: kenya_henderson@mcgraw-hill.com