Astor is a very popular cosmetics brand in several key European markets – such as Germany, The Netherlands and Spain. In a co-branding – versus just an endorsement effort – the brand transitions to Astor by Heidi Klum. This strategy plans to bring Astor to the international stage. Previously, Heidi represented a glamorous but married woman – a practical woman, focused on family and daily obligations. With these two new commercials, the tag line for the brand has changed to “Live Your Beauty” – signifying a more empowered evolution. The motif is bright, optimistic, empowered and refreshingly modern. Agency: Brune Advertsing, Paris
Play it BigMascara English
Lift Me Up Foundation English
Lift Me Up Foundation German
Brand New Heidi Klum for Astor
As Astor Cosmetics continues to grow across Europe, I worked with Brune Advertising in Paris as co-creative director/copy as we leveraged the international popularity of renowned celebrity model Heidi Klum to promote the brand concentrating heavily in German-speaking markets. The ads and commercials were produced in both German and in an English version using sub-titles.