While Nadeau has branded and rebranded countless global brands, many from scratch, much of his expertise derives from his classical branding and branding design work as North American Creative Director, for acclaimed, Paris-based branding firm, Centdegrés. Prior to that, he honed his skills as VP, General Manager, CMO of Maddocks & Company, New York, where he worked on many of the world's leading brands including Walt Disney, Warner Brothers, Sony, Limited Too, Bath and Body Works, L'Oréal, Murad and the Venetian Hotel among others.