As we move from minamilism to what is being referred to as maximillism, no brands represents these values more than Chopard. It is an unapologetically decadant brand that needs no explanation, more is simply more. Madness, by Chopard, represented this cross between luxury and obsession. A concept film https://www.youtube.com/watch?v=-JbaPu8A_X8, starring Selma Hayak, was created to support the concept. Concept Film MADNESS. Parfums Chopard. Réalisation: Alain-Charles Beau. Avec Salma Hayek. Production: Idée Futur. Informations : http://www.alaincharlesbeau.net/