Andy Hilfiger, Tara Barrett and Mark Weiss asked whether the magazine, Rock Scene, popular among rockers of the early ‘80s might find relevance in the form of a fashion and fragrance line meant for today?  Rock Scene Brands and these preliminary advertisements were the results. Subsequent to, and inspired by this branding exercise  – Tommy Hilfigger has launched the Marky Ramone for Rocky Scene line as a sub-brand of Hilfigger Denim. 

Role: Creative Director, Copy

Print Ads:

 

 

Details of rock scene branding include hang tags and fashion detailing that mimic the shape of guitar picks.

 

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