As traditional country music evolves and embraces a veneer of sophistication, no artist better exemplifies that than Shania Twain. Here, we have a concept for a unique bath and body line inspired by desert flowers. On the other hand, the print advertising is nothing short of chic. In a unique stroke of media choice, Shania also appeared on a popular role on The Apprentice, the Donald Trump - conceived showcases of celebrity entrepreneurship. Shania created an entire brand, with assorted items and categories based on the potential of her brand - which came to fruition over time.

* Apprentice: https://www.pogdesign.co.uk/cat/The-Apprentice-US/Season-4/Episode-11

* The commercial: https://www.youtube.com/watch?v=iykvGn_haVI

This is the first of what has become a true beauty franchise.