Following in the footsteps of legendary Stetson men, Matthew McConaughey was chosen to convey the contemporary incarnation of today¹s consumer. He is depicted both in an ad for the classic brand as well as for Stetson Black, the other side of one of America¹s class men¹s colognes.

Television / Cinema:

In a modern taken on a classic western theme, we chose to depict the more sensous side of Stetson. Relying on an architypal "What man has never dreamed of being a cowboy?" idea, the following commercial was the result. Taking the evolution further was a new launch under the brand name of Untamed by Stetson.

Role: Global Creative Director, Coty Inc.

Television / Cinema: