In a modern take on the classic Coty Awards, Coty’s Ideas and Image Group decided to fuse the human with the virtual and create a limited edition fragrance to support a scholarship at Parsons The New School For Design. In addition to placement in high end magazines, the ad was featured in wild postings in key urban areas.

In addition, the interactive web site, produced in conjunction with the renowned design firm of Brown & Ryan was nominated for a Chrysler Award.

Role:  Vice President of New Ideas, Coty Inc.’s Ideas and Image Department

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