Living Brands Living Media - Portfolio

Creative Director/Copywriter- New York, NY 2007 Present

Brune Advertising, Paris, France - Lead Writer, Astor Cosmetics, Heidi Klum
Freelance Creative Director, Copy Writer and Author: DBA: Living Brands Living Media Communications
Propel the revenue growth of major consumer brands as freelance creative director, copywriter, strategist and marketing consultant for both agency and in-house clients. Conceptualize multi-platform campaigns, strengthen brand identities, and write compelling copy. Serve as interim creative director for advertising agencies.
Other Agency Clients: Project Advertising Agency, NYC, Centdegres Design, Paris, Jack Morton Worldwide, NYC, Kinney and Kinsella Advertising, NYC, PVH, Brand Visionaries, Inc. Moda International
Personal Clients: Avon, Sally Hansen Cosmetics, Estee Lauder/Darphin, Video Fashion Television, Emerald Monkey Resort and Residences, Panama, Rock Scene for Tommy Hilfiger Baby Phat Fragrances Gucci Timberland P&G, Izod, Baby Phat, Nautica, Tuscan Tourism and Economic Development Coalition, 100% Italian, Fiorucci, Frederick's of Hollywood Go to www.raymondnadeau.com for portfolio. Click on portfolio.

COTY BEAUTY & COTY PRESTIGE (formerly The Lancaster Group) - New York, NY 1999 2006

Vice President & Global Creative Director Vice President of New Ideas
Primary driving force behind the innovation and creative evolution of world�s largest perfume manufacturer and cosmetics leader, resulting in unprecedented revenue growth, industry-leading product development, and strong global recognition of both new and long-standing brands. Guided creative outcomes of in-house and agency teams, including advertising, packaging design, and Web strategies. Structured global licensing deals.

Revenue Growth. Ignited company�s revenue from $2.2 billion to $4 billion within 6 years.
Product Development. Succeeded in reintroducing celebrity brands to the fragrance industry with brands that gained rapid consumer popularity including Jennifer Lopez, Celine Dion, and Baby Phat.
Repositioning Success. Transformed Rimmel London into #1 UK cosmetics brand with new advertising campaign featuring Kate Moss.
Major Competitive Win. Conceptualized and executed the most successful launch in product history with Jennifer Lopez brand.
Rebranding. Delivered fresh and captivating identity for every brand in company�s fragrance and color cosmetics/skin care categories, resulting in consistent year-over-year growth for 40+ brands.
Business Development. Negotiated agreement with NASA to produce skin care, toiletries, and sun protection products specifically for use in the International Space Program.
Thought Leadership. Coined the term �living media� as the concept of applying digital strategy to all brands, enabling consumer-to-brand communication that strengthened company�s ability to understand real consumer need and develop fitting products.

MADDOCKS & COMPANY - New York, NY 1997 1999

Managing Director Chief Creative Officer

Led strategic marketing initiatives for internationally renowned integrated strategic design and branding firm. Created concepts, brand platforms, and advertising campaigns for top consumer brands.
Clients: Bath & Body Works L'Oreal, KMS Hair Care, Mario Tricoci Day Spas, Limited Too, Ketel One Vodka, Outlook Sports Technology, Rexall, Kanebo, St. John, Warner Brothers, Walt Disney, Amway
The Venetian Hotel Johnson & Johnson

Concurrent Freelance Copy: MCCANN ERICKSON/GREY/GOTHAM/Badger Advertising 1997 1999

REDKEN LABORATORIES NYC/ L'Oreal- New York, NY 1992 1997

Director International Marketing Europe
Expanded company's embrace of consumer as creator, using customers and stylists to influence advertising campaigns and product development. Full P&L responsibility.

Revenue Growth. Tripled sales from $50 million to $150 million.
New Market Entry. Led full-scale European reimaging campaign to gain entry into 18 European countries, steering creation of advertising, collateral, promotions, and new product development.

EARLY CAREER CPG Categories

Marketing Manager originally hired as a copywriter. In-house creative team.
Teleflora A division of the Franklin Mint Los Angeles, California

Assistant Product Manager, 9 Lives Cat Treats
Heinz Pet Products Long Beach, California company moved to Pittsburgh, Pennsylvania

Marketing Business Manger, Hunt's Tomato Sauce and Paste
Hunt-Wesson - Fullerton, California

Divisional Promotions and Planning Innovation Manager
Heublein Inc. (now part of Diageo) Based: Orange California

EDUCATION

MBA in Marketing PEPPERDINE UNIVERSITY, Malibu, CA (Graduated top 5%, 3.6 GPA)
BA in Liberal Arts UNIVERSITY OF KANSAS, Lawrence, KS (Dean's List, Graduated top 1%, 3.7 GPA), Honors Program Graduate
SCHOOL OF VISUAL ARTS, New York, NY
LANGUAGES: ENGLISH, FRENCH*, GERMAN Familiar with Adobe Suite