Astor was a failing color cosmetics brand, still strong in select European markets. Rather than revive the brand with the faces and attitudes of 20 + year old women, I drew upon the faces of mature woman, portraying them as sophisticated, yet highly flirtatious "femme fatales" introducing the rare phenomenon of a masculine presence in color cosmetic ads. Today, after only two years, Astor has regained dominant market share in five European countries. As a result, Brune Advertising, won last year's best new French Agency of the year award.

Role: Copywriter, Creative Director, Brune Advertising

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