Cool Water by Davidoff, a market leader for almost twenty years, has also always emphasized physicality. In an attempt to introduce an element of sensual introspection, I created the Deep concept and name.

Originating as a male brand, Davidoff Cool Water evolved into a successful franchise – geared towards both men and women – as depicted in this commercial, representing the elemental elegance of the brand.

Role: Global Creative Director, Vice President New Ideas, Coty Inc.

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