Depicting the softer side of celebrity, Celine Dion suggested a more classic, romantic approach. The launch and advertising won awards as the best fragrance launch of 2004. During the first year, one of every ten bottles of female fragrance sold in the United States came from Parfum's Celine Dion. In a co-branding effort with Sony Records, a limited edition of Celine Dion’s greatest hits was released entitled and featuring the song “Live to Love” the name of the actual fragrance and the musical score of the commercial. In addition, CDs were scented with the new fragrance to create a completely immersive
experience surrounding the launch. This was all timed to coincide with Celine’s acclaimed Las Vegas concert series and in tandem with Caesar's Palace.

Role: Global Creative Director, Vice President of New Ideas, Coty Inc.

Print Ads:

		CD Jacket		Branding contained within the CD Jacket

BACK

Television / Cinema:

Celine Dion.mov