Prior to leaving Coty Inc., I identified an artist, Gwen Stefani, whose cultural fusion exemplified one of today's leading trends. Long known for her iconic juxtoposition of "pop princess" attitude, urban sensibility with an overly of Harajuko spice, Coty completed it's licensing agreement with Gwen to create a fragrance collection, Harajuko Lovers, that is known more for the originality of its concept and bottles than the actual scent.