Experiential Marketing

As part of NCSU's role as Associate Professor of The Practice in its renowned school of Design as part of Art and Design, Nadeau was called upon to consolidate the disciplines of fashion, art, fiber technology, architecture and business/marketing to provide first-hand knowledge to the curriculum, but also to produce "Art2Wear" in which students, backed by the like of VF, Ralph Lauren and The Council produce a fashion of the future spectacular, drawing over 5000 attendees in the college town of Raleigh, North Carolina. Nadeau helped shape the event which continues to grow and is now accompanied by a coordinating art exhibit. The goal: return apparel design and manufacturing to its American roots.