Raymond Alexander Nadeau is an internationally celebrated, award winning Creative Director, Copywriter, Marketing Strategist, Trend Authority, Branding Expert, Published Author, Experiential Marketing Advocate/Director and print, Web and television Journalist – with a record of success spanning multiple categories, countries and disciplines. He is also a highly popular international speaker – focusing on the evolution of media, cultural trends and brand ethics. His award-winning, best-selling first book Living Brands, Collaboration + Innovation = Customer Fascination, published by McGraw- Hill, has created a new 21st century model of ethical brand-to-consumer dialogue impacting advertising, marketing and all aspects of brand experience, product/brand development and, ultimately, consumer empowerment in tandem with corporate responsibility.

He works both independently and as the Founder and Co-Creative Director of LBLM (Living Brands, Living Media Communications). He is also creatively represented by L- Artists in New York and Milan as well as working freelance for renowned branding and advertising agencies located on three continents. He is the former Vice President of New Ideas, Global Creative Director for Coty Inc., Coty Beauty and Coty Prestige, formerly the Lancaster Group. Coty Inc. is the world’s largest perfume manufacturer and a major cosmetics industry powerhouse.

Nadeau has developed brand Identities, product concepts and both off and on-line advertising and advertising strategies for beauty, fashion and more traditional brands such as adidas, Celine Dion, Jennifer Lopez, Marc Jacobs, Kenneth Cole, Baby Phat, Izod, Timberland, Arrow, Rock Scene for Tommy Hilfiger, The Emerald Monkey Eco-Luxe Resort in Panama, Samsung, Amazon, Volkswagen, Ketel One Vodka and many others.

His most recent work celebrates the re-launch, re-branding and advertising for the iconic Fiorucci fashion brand – including the opening of its first new store in Hong Kong in August, 2010. He has also participated in the impending launch of Decades Denim.

Nadeau’s groundbreaking Living Brands, Living Media strategy has been profiled in Brandweek, W, Adweek, WWD, The New York Times and on CNN – as well as via numerous Australian, European and Indian media.

Perhaps Nadeau’s most recognized campaign was created in tandem with ARROW, a division of the Phillips Van-Heusen Corporation; he was senior writer and Co-Creative Director working on the integrated, international, multi-platform advertising effort in support of the Save Ellis Island Organization and the U.S. National Parks Department.

He has also served as Volunteer Creative Director for DKMS Americas, the world's largest bone marrow database dedicated to addressing Lymphoma and other forms of blood cancer. Nadeau is a regular contributor to on-line magazines and also works as a journalist for publications such as 2-Magazine, SpaAsia, SpaArabia, Ageless Republic, Traversing the Orient, the London-based B2B agency, GDR, Global Design Registry, publishers of the Trends and Design Report as well as the internationally renowned Video Fashion Network.

Nadeau was the former host of Living Brands on Turner Media’s, Beauty and Fashion network as well as having written a regularly featured style column for www.boomj.com , the first social media network dedicated to active baby boomers. His featured interviews with business thought leaders can be found on his blog and regular expert column on the Emmy-Award-Winning on-line magazine, Sribemedia.org. Nadeau previously served on the Board of Directors of the internationally acclaimed Sputnik Observatory, an on-line, non-profit repository of contemporary culture.

Nadeau has also contributed to a book on retail architecture, Best Ugly, by architects and designers, AvroKo, published by Prentice Hall. He is currently also working as Executive Producer and script consultant for an up-coming feature film, Satisfaction, as well as working on his next novel – a not-so-fictional expose of life inside the colorful worlds of cosmetics, fashion and advertising. Be warned – Nadeau is watching.

LBLM communications and Nadeau are based in New York City with affiliate partners located around the world. Raymond resides both in Manhattan and on his farm in Shelbyville, Tennessee, outside of Nashville in the heart of Tennessee ’s beautiful TWH country.

 

Contact Raymond Nadeau at raymond@livingbrandslivingmedia.com