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 He is also a highly popular international speaker focusing on the evolution of media, cultural trends and brand ethics. His award-winning, best-selling first book “Living Brands, Collaboration + Innovation = Customer Fascination”, published by McGraw- Hill, has created a new 21st century model of ethical brand-to-consumer dialogue impacting advertising, marketing and all aspects of brand experience, product/brand development and, ultimately, consumer empowerment in tandem with corporate responsibility. He works both independently and as the Founder and Co-Creative Director of LBLM (Living Brands, Living Media Communications). He is also creatively represented by L- Artists in New York and Milan as well as independently working freelance for renowned branding and advertising agencies located on three continents. Nadeau is also the official U.S. copywriter for Paris-based, Brune Advertising, working on Astor Cosmetics, endorsed by renowned celebrity/model Heidi Klum. Go to www.brune-agency.com for more information on Brune. Nadeau is the former Vice President of New Ideas, Global Creative Director for Coty Inc., Coty Beauty and Coty Prestige, formerly the Lancaster Group. Coty Inc. is the world's largest perfume manufacturer and a major cosmetics industry powerhouse. Nadeau has developed brand Identities, product concepts and both off and on-line advertising and advertising strategies for beauty, fashion and more traditional brands. Among others, he has worked with adidas (yes, it’s supposed to be lower case), Nautica,, Celine Dion, Jennifer Lopez, Marc Jacobs, Kenneth Cole, Baby Phat, Jil Sander, Isabella Rossellini, Reese Witherspoon, Redken N.Y.C.,Sally Hansen, Vivienne Westwood, Chopard, Izod, Timberland, NASA (yes NASA), Benedictine Heritage, Arrow, Calvin Klein, Rock Scene for Tommy Hilfiger (broad concept and brand extensions), The Emerald Monkey Eco-Luxe Resort in Panama, Limited Too, Bath and Body Works, Avon, Estee Lauder, Johnson and Johnson, Samsung, Amazon, Volkswagen, The Walt Disney Companies, Sony Music, Warner Brothers, Smirnoff Vodka, Jose Cuervo Tequila and Ketel One Vodka. Recent work celebrates the re-launch, re-branding and advertising for the iconic Fiorucci fashion brand including the opening of its first new store in Hong Kong in August, 2010. He has also participated in the recent launch of Decades Denim and is working with the collaborative effort between the Tuscan government and local manufacturers' collective known as 100% Italian to produce an array of luxury branded leather goods and a showroom/cultural center, T-Project, opening in September, 2011. As a part of Brand Visionaries, he is also responsible for the naming and concept of Gucci’s highly successful, “Guilty” franchise. Nadeau lead expansion in 18 European countries for Redken, NYC and is currently creating the first concept store and line of related products for Nkhensani Nkosi, the force behind Stoned Cherrie, Africa’s most popular, homegrown luxury lifestyle brand. Stoned Cherrie and Volvo co-branded in June of 2011 in tandem with Saatchi and Saatchi, Johannesburg. Nadeau's groundbreaking Living Brands, Living Media strategy has been profiled in Brandweek, W, Adweek, WWD, The New York Times and on CNN as well as via numerous Australian, European and Indian media. Perhaps Nadeau's most recognized campaign was created in tandem with ARROW, a division of the Phillips Van-Heusen Corporation; he was senior writer and Co-Creative Director working on the integrated, international, multi-platform advertising effort in support of the Save Ellis Island Organization and the U.S. National Parks Department. He has also worked with Invista, to redefine Lycra, the fiber, as a body-shaping brand. Nadeau has also served as Volunteer Creative Director for DKMS Americas, the world's largest bone marrow database dedicated to addressing Lymphoma and other forms of blood cancer. Nadeau is a regular contributor to on-line magazines and also works as a journalist for publications such as 2-Magazine, SpaAsia, SpaArabia, Ageless Republic, Traversing the Orient, the London-based B2B agency, GDR, Global Design Registry, publishers of the Trends and Design Report as well as the internationally renowned Video Fashion Network. Nadeau was the former host of Living Brands on Turner Media's, Beauty and Fashion network as well as having written a regularly featured style column for www.boomj.com the first-of-its-kind social media network dedicated to active baby boomers. His featured interviews with business thought leaders can be found on his blog and regular expert column on the Emmy-Award-Winning on-line magazine, Sribemedia.org. Nadeau previously served on the Board of Directors of the internationally acclaimed Sputnik Observatory, an on-line, non-profit repository of contemporary culture. He has also worked with Sputnik Entertainment Inc., the ideation and renowned innovation and ideation organization, founded by the authors of the groundbreaking book, “Street Trends.” Nadeau has also contributed to a book on retail architecture, “Best Ugly”, by architects and designers, AvroKo, published by Prentice Hall in 2008. He is currently also working as an executive producer and script consultant for an up-coming feature film, Satisfaction, as well as working on his next novel a not-so-fictional expose of life inside the colorful worlds of cosmetics, fashion and advertising. Be warned Nadeau is watching. Finally, in January of 2011, Nadeau was appointed as advisor to African Fashion Weeks, New York, Paris, Berlin and Milan. http://africafashionweekny.com/fashion/contact-afwny. Africa Fashion Week New York is slated for July, 2011. Nadeau will be a key note speaker at the Pan-Asian Lohas Association’s marketing symposium in Singapore in November of 2011 - addressing the implications of green marketing - from both global and Asia-specific perspectives. Contact: Raymond@livingbrandslivingmedia.com 212 737 2018 |
